SEO & Digital Marketing Path

Become a Digital Marketer

Master SEO, content strategy, and paid acquisition. Learn to drive measurable growth for brands across local and international markets. Gain real-world experience and land a digital marketing job in a top tech company.

Your Curriculum

A 6-month journey to landing your first job as a Digital Marketer

Month 1–3 · Industry expert-led courses

Monthly live mentorship classes

Learn directly with tutors and industry experts every month. Ask questions, get feedback, and connect with professionals working in your field.

Curriculum for this path is being finalised. Check back soon.
Months 4–5 · Virtual Internship

SEO Internship

After you finish your courses, you'll do a real-world 8-week virtual internship to prove your skills. Preview the tasks below.

You can take the eligibility assessment now, but the internship itself unlocks once you complete the courses above.Take assessment
Month 4
4 tasks
Week 13
SEO Fundamentals & Nigerian Keyword Research

Research how Google ranks Nigerian websites. Conduct keyword research for a hypothetical Lagos hotel (50+ keywords) using Google Keyword Planner and Ubersuggest. Organize keywords by search intent and map to pages.

Keyword ResearchSearch EnginesTools
Week 14
On-Page SEO for a Nigerian Real Estate Website

Optimize on-page elements for a hypothetical PropertyPro.ng competitor: write SEO title tags and meta descriptions for 8 pages, optimize heading hierarchy, add image alt text for 20 property photos, and improve internal linking structure.

On-Page SEOMeta TagsContent Optimization
Week 15
Technical SEO Audit for a Nigerian E-commerce Site

Perform a technical SEO audit on a hypothetical Konga-style e-commerce site: check site speed, mobile-friendliness, crawlability, XML sitemap, robots.txt, structured data, and HTTPS status.

Technical SEOSite SpeedCrawlability
Week 16
Content Strategy for a Nigerian Health Blog

Develop an SEO content strategy for a hypothetical Nigerian health & wellness blog. Write 2 fully optimized articles (1,500+ words each). Include proper keyword placement, headers, and internal links.

Content StrategySEO WritingUser Intent
Month 5
4 tasks
Week 17
Link Building for a Nigerian Tech Blog

Create a link building strategy for a hypothetical TechCabal-style blog: identify 20 link prospect sites, write 3 guest post outreach emails, find 5 broken link opportunities, and create a linkable infographic concept.

Link BuildingOutreachOff-Page SEO
Week 18
Local SEO for a Nigerian Restaurant Chain

Optimize Google Business Profiles for a hypothetical Kilimanjaro Restaurant with 3 locations. Build local citations on Nigerian directories, create a review generation strategy, and optimize for 'near me' searches.

Local SEOGoogle BusinessCitations
Week 19
Analytics & Reporting for a Nigerian Client

Set up Google Analytics and Search Console for a hypothetical Nigerian fashion e-commerce site. Create a monthly SEO report template and analyze 3 months of sample data.

Google AnalyticsSearch ConsoleReporting
Week 20
Capstone: Complete SEO Strategy for a Nigerian Brand

Deliver a comprehensive SEO strategy for a hypothetical Nigerian logistics company: full site audit, keyword map, content calendar (12 weeks), link building plan, local SEO strategy, and a 6-month implementation roadmap with KPIs.

SEO StrategyClient DeliverableRoadmap
Month 6 · Job Readiness & Talent Pipeline

Get hired as a Digital Marketer

The final stretch. Polish your personal brand, prove you're ready, and get matched with companies actively hiring.

Let's build your portfolio

Package your internship projects into a shareable portfolio recruiters love.

We create and optimise your CV

Craft an ATS-friendly CV that highlights your skills and real project work.

Practice mock interviews

Run realistic interview drills with instant feedback until you sound confident.

Let's help optimise your LinkedIn

Score every section and get recruiter-ready fixes so opportunities find you.

Talent Pipeline

Get matched and secure interviews directly with companies hiring for Digital Marketers

Once you complete your courses and internship, we introduce you to our hiring partners actively recruiting Digital Marketers across Africa and beyond.

This unlocks in Month 6, after you complete your courses and virtual internship.